THE CHALLENGE
A problem hiding in plain sight
Cigarette waste is one of the most overlooked environmental crises in our cities.
Most common litter
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Cigarette butts are the #1 most littered item globally, with 4.5 trillion discarded annually.
Environmental damage
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A single butt can contaminate up to 500 liters of water with toxic chemicals and microplastics.
Fire hazard
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Improperly discarded cigarettes are a leading cause of urban and forest fires worldwide.
OUR SOLUTION
Smart design, simple solution
Smo'Key combines Swiss precision engineering with behavioral science to create a sustainable solution for cigarette waste.
"We believe that changing behavior starts with good design, not rules. Smo'Key makes doing the right thing the easiest choice."
HOW IT WORKS
Three simple steps
Designed for effortless use, Smo'Key makes responsible disposal the natural choice.
01
Approach
The intuitive design signals where to dispose, naturally guiding users toward the ashtray.
02
Interact
A simple mechanical action deposits the cigarette safely inside—no force required.
03
Done
The butt is securely contained, fire extinguished, and odor contained. Clean and simple.
IMPACT
Measurable results
From pilot installations, we've seen significant improvements across key metrics.
73%
Less litter
Reduction in cigarette waste in pilot locations
Cleaner
Public spaces
Immediate visual improvement in urban areas
Zero
Fire risk
Safe containment eliminates ignition hazards
Positive
Engagement
Non-stigmatizing approach encourages participation
Use Cases
Built for every environment
Smo'Key adapts to diverse public spaces, from city centers to festival grounds.
Cities & Municipalities
Transform public squares, transit stops, and pedestrian zones into cleaner, safer spaces.
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Low maintenance
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Vandal-resistant
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Scalable deployment
Campuses & Universities
Create designated smoking areas that respect both
smokers and non-smokers
alike.
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Student-friendly
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Outdoor areas
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Sustainable campus initiatives
Events & Festivals
Temporary or permanent installations for high-traffic venues and outdoor gatherings.
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Portable options
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High capacity
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Quick emptying
Project Status
Where we are today
Smo'Key has moved beyond concept phase and is ready for real-world deployment.
Research & Design
User research, behavioral analysis, and product design completed.
Prototype Development
Functional prototypes built and tested in controlled environments.
Pilot Installations
Real-world testing in selected locations with positive results.
Current Phase
Production & Partnerships
Preparing for scaled production and seeking strategic partners.
Get Involved
Ready to make an impact?
Whether you're a city looking for sustainable solutions, a campus aiming to reduce waste, or a partner with aligned values—we'd love to hear from you.
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Or reach out directly at hello@smokey.swiss