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Future of ashtrays 

SWISS INNOVATION 

Cleaner cities
through
smart design

Smo'Key is a mechanical, energy-free public ashtray designed to reduce cigarette litter, fire risks, and passive smoke, without stigmatizing smokers.

Challenge

THE CHALLENGE

A  problem  hiding  in  plain  sight

Cigarette waste is one of the most overlooked environmental crises in our cities.

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Most common litter

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Cigarette butts are the #1 most littered item globally, with 4.5 trillion discarded annually.

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Environmental damage

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A single butt can contaminate up to 500 liters of water with toxic chemicals and microplastics.

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Fire hazard

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Improperly discarded cigarettes are a leading cause of urban and forest fires worldwide.

Solution

OUR SOLUTION 

Smart  design,  simple  solution

Smo'Key combines Swiss precision engineering with behavioral science to create a sustainable solution for cigarette waste.

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"We believe that changing behavior starts with good design, not rules. Smo'Key makes doing the right thing the easiest choice."

HOW IT WORKS 

How it works

Three  simple  steps

Designed for effortless use, Smo'Key makes responsible disposal the natural choice.

01

Approach

The intuitive design signals where to dispose, naturally guiding users toward the ashtray.

02

Interact

A simple mechanical action deposits the cigarette safely inside—no force required.

03

Done

The butt is securely contained, fire extinguished, and odor contained. Clean and simple.

IMPACT

Impact

Measurable  results

From pilot installations, we've seen significant improvements across key metrics.

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73%

Less litter

Reduction in cigarette waste in pilot locations

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Cleaner

Public spaces

Immediate visual improvement in urban areas

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Zero

Fire risk

Safe containment eliminates ignition hazards

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Positive

Engagement

Non-stigmatizing approach encourages participation

Use Cases

Use cases

Built  for  every  environment

Smo'Key adapts to diverse public spaces, from city centers to festival grounds.

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Cities & Municipalities

Transform public squares, transit stops, and pedestrian zones into cleaner, safer spaces.

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  • Low maintenance

  • Vandal-resistant

  • Scalable deployment

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Campuses & Universities

Create designated smoking areas that respect both

smokers and non-smokers

alike.

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  • Student-friendly

  • Outdoor areas

  • Sustainable campus initiatives

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Events & Festivals

Temporary or permanent installations for high-traffic venues and outdoor gatherings.

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  • Portable options

  • High capacity

  • Quick emptying

Project Status

Project Status

Where  we  are  today

Smo'Key has moved beyond concept phase and is ready for real-world deployment.

Research & Design

User research, behavioral analysis, and product design completed.

Prototype Development

Functional prototypes built and tested in controlled environments.

Pilot Installations

Real-world testing in selected locations with positive results.

Current Phase

Production & Partnerships

Preparing for scaled production and seeking strategic partners.

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Get involved

Get Involved

Ready to make an impact?

Whether you're a city looking for sustainable solutions, a campus aiming to reduce waste, or a partner with aligned values—we'd love to hear from you.

Partner with us

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Or reach out directly at hello@smokey.swiss

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